A New Chapter for Ertha: Teaming Up with Mars4 and Planning the Future
Hey there, Erthians! We’re bringing you a long-awaited update about what’s been going on behind the scenes and the outlook for the future.
There’s some groundbreaking news to share, so get ready to dive into the details.
The Road So Far
After four incredible years of building Ertha, we’ve faced our share of challenges — reworks, changes, and evolving ideas. It hasn’t been a straight path, but through it all, we’ve had our viral moments, and most importantly — built a massive community.
Today, we’re sharing a game-changing news update that sets the stage for the upcoming year.
Welcome, Mars4
First of all, we’re excited to announce that Mars4, a fellow Web3 gaming project, has been acquired by Three Towers Game Studio, uniting our strengths with theirs. That’s right — Mars4, together with its game ecosystem, concept and core developers, are being integrated into the Three Towers ecosystem.
While Ertha has thrived in community engagement and growth, Mars4 brings a polished, already fully playable 3D game to the table — their development is rock-solid.
Together, Ertha and Mars4 are a perfect match, doubling down on what we each do best. Take a look at their trailer and you’ll immediately see what Mars4 excels at.
Adapting to a New Era
But this isn’t just about combining forces. The Web3 gaming landscape has shifted dramatically since Ertha and Mars4 began building. Growth and user acquisition aren’t what they used to be, and we can’t simply stand still and expect old concepts and ideas to work.
That’s why we’re seizing this moment to move towards a simple, accessible vision: the Solar Multiverse, a cohesive gameplay experience uniting Ertha, Mars4, and beyond, powered inside the booming Telegram ecosystem.
The Solar Multiverse, and the integration of multiple games into one single cohesive ecosystem has been our vision for a long time, however, we’ve learned that the amount of time and resources it takes to achieve this vision in a 3D world is simply not feasible in this current environment of Web3 gaming. Even multi-billion game studios are struggling to develop, attract and sustain a playerbase for their AAA games.
That’s why we’ve been exploring options on how to streamline and simplify the concept and accessibility of Ertha, and when we found this solution, we became very excited.
Telegram Ecosystem — it’s where the action is. With webapps gaining traction and communities thriving, Telegram offers unmatched accessibility and engagement, proving the platform’s potential. Compare that to the rising costs of 3D game user acquisition and the issues of game accessibility due to hardware limitations, the choice becomes clear.
Here’s a quick look at the numbers:
This gap shows why this solution makes so much sense — more players, less cost, easier accessibility.
Ertha Goes Back To Its Roots
So, what does this mean for Ertha? We’re shifting focus and moving the gameplay experience to control centers and webapps accessible via Telegram and your browser, including a flagship Ertha game on Telegram that will lead the charge.
This app will feature Ertha at its best — a strategy MMORPG game, where players will gather resources and build cities, form alliances and fight in wars, and enjoy the core Ertha experience as it was meant to be from the start.
The 3D version of Ertha isn’t going away — it’ll become an adventure for those who enjoy the AAA experience, and what Mars4 brings will enhance the experience much more than is available currently. However, the core gameplay and strategy elements of the game will be managed externally, through a control center.
Summary
All put together, this is great news. By blending Mars4’s strengths with ours and embracing Telegram’s active ecosystem, we’re building a future where anyone, anywhere can join Ertha and the Solarverse. It’s about growth, accessibility, and reigniting the fire in Ertha.
Thanks for actively being with us, and stay tuned for more updates! We can’t wait to share more about what’s coming next.
